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A calm space, expert care, and a team that gets you. Your chair’s ready.

From the first hello to the final mirror check, every moment at The Fold is designed to lift you. Thoughtful service, effortless style, and care that stays with you. This is hair, redefined.

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You may have seen us mention content models in our You may have seen us mention content models in our stories. Here’s what that means.

Our industry now lives heavily on social media and creating high quality content is part of how we showcase our work. That said, when we are booked back to back with clients, our focus is always you and your service, not filming.

So we have introduced content model appointments.

These are limited availability appointments where we can create content without rushing, while still delivering the Fold standard of hair.

Content model appointments are offered at a reduced rate and include your colour and cut. In return, you will need to be comfortable on camera and allow time for photos and videos during your appointment.

Availability is limited and shared via stories when spots open.
Your hair appointment should feel easy, not uncomf Your hair appointment should feel easy, not uncomfortable, awkward, or rushed.

Ask about pricing.
Ask about maintenance.
Ask for a plan that fits your budget.
Bring your laptop.
Choose quiet.
Set the pace.

This is your time and we’re here to meet you where you are, always.

Good hair starts with honest conversations ✨
Here’s to us committing to showing you all more in Here’s to us committing to showing you all more inspo pics. One of our faves @siandonovan_ think it’s time for your annual chop?
The people have spoken 🤍 I asked yesterday what y The people have spoken 🤍

I asked yesterday what you wanted to see more of and the answer was real hair, real work, real info.

So first up…
One of our Creative Directors, the one and only Niamh ✨

Simple, lived-in blondes are one of our absolute favourites here at The Fold — effortless, wearable and made to grow out beautifully.

Now tell us 👇🏼
More blondes?
Brunettes?
Coppers?

We’re here. And we’re showing up. 🤍
Thought it was time I re-introduce myself 🤍 I’m E Thought it was time I re-introduce myself 🤍

I’m Emily, the owner of The Fold. This month marks five years since we opened our doors and I know I say it every year, but this truly feels like our best one yet.

I’m incredibly proud of the team we’ve built and the community that has grown around us. The support, the loyalty, the trust… it means more than you know. To our clients — thank you for choosing us, cheering for us, and being such a big part of our story.

We have some big things coming in the new year, and I can’t wait to bring you along for the next chapter.

🤍 Em
✨ “What shampoo should I use?” We get asked this a ✨ “What shampoo should I use?” We get asked this all the time. And truthfully there’s no one-size-fits-all. Shampoo’s job is to cleanse, not to ‘fix’ your hair. The real results come from the rituals you pair with it.

✨ Start with your scalp, a healthy scalp = healthy hair.
✨ Build a shampoo wardrobe - detox, moisture, strengthening… just like shoes, one won’t suit every occasion.
✨ Manage your expectations - shampoo preps the hair, it doesn’t perform magic.

At The Fold, we believe great hair doesn’t come from one miracle product  it comes from knowing your scalp, your hair’s needs, and staying consistent with your rituals. 

Need help with a product recommendation send us a DM 🫶🏻
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Address

Rabdan Building
Motor City
Dubai

Working Hours
  • Tuesday - Friday: 8am - 5pm
  • Saturday: 8am - 3pm
  • Monday - Sunday: Closed
Booking and Contact

Call or email us using the details below:

  • +971 56 929 6031
  • +971 4 580 1120
  • reception@thefolddxb.com
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© 2026 All Rights Reserved. Website by HSC Digital

Address

Rabdan Building
Motor City
Dubai

Working Hours
  • Tuesday: 8am - 5pm
  • Wednesday - Thursday: 8am - 8pm
  • Friday: 8am - 5pm
  • Saturday: 8am - 3pm
  • Sunday - Monday: Closed
Booking and Contact

We’d love to hear from you.

Whether you're booking in or just want to chat, feel free to get in touch.

Call or email us using the details below:

  • +971 56 929 6031
  • +971 4 580 1120
  • reception@thefolddxb.com
Explore
  • Home
  • About Us
  • Services
  • Contact Us
  • Home
  • About Us
  • Services
  • Contact Us
  • Home
  • About Us
  • Services
  • Contact Us
  • Home
  • About Us
  • Services
  • Contact Us

© 2026 All Rights Reserved. Website by HSC Digital